These numbers should be determined using a combination of the historical financial data available, feedback from your property management company, your business plan, and the property characteristics.Generally, you can expect per unit numbers like this:Repairs & Maintenance: $200 – $500 per unitAdministrative: $150 – $350 per unitUnit Turnover: $200 – $300 per unitContract Services: $200 – $500 per unitUtilities: $800 – $1,200 per unitAdvertising $100 – $300 per unitPayroll $1,000 – $1,600 per unit (very market specific)Insurance: (very market specific)RE Taxes: (very county specific)Again, these are very general per unit numbers but they should help provide you with guidance. 

Finding a way to "STR" a hotel can be a great business opportunity.

Treat them as partners and grow your businesses together

Even PriceLabs specifically indicates that they are not able to capture data from direct bookings from vacation rental company websites.5) There are a lot of "pundits" currently proliferating various analyses based on a small window of data fluctuation: those who got into the business in 2020 and are now drawing various conclusions based on a very short time span.

Would a local commercial banker or business banker be able to help?

To oversimplify the business model in acquiring leads:1) Time: cold call, drive for dollars, network2) Money: Mass mailers, virtual assistants, CRMs, ect.

It also includes a small commercial space <1200ft which I also hope to rent eventually (it's a conditional permit only for a small business, no retail). 

Simply the time to do the STR business well would have been challenging if we were deployed (your version of out to sea).  

I am an RE agent and she owns her own business. 

Having under 6 residents is very hard to make profitable as a business owner otherwise.