Each investor has separate criteria, which, in my opinion is dependent on their risk/reward. 

After you get through your flips, or even at year end, I'd look back on all your projects and evaluate which ones you enjoyed the most, which gave you the highest emotional reward, and which was the most profitable in terms of time spent on the projects.

It has its risks but also significant rewards and provides a lot of flexibility. 

I find RE very rewarding in so many ways.

The world of Real Estate Investing can be pretty intimidating but with a little patience and hard work it can be extremely rewarding.

I am starting to evaluate a new market and have been intrigued a bit with Birmingham ( I invested strongly in Memphis back in 2010 and 2011 where you could get in strong / premium owner occupied areas and still generate good cash flow) and on very basic due diligence so far it seems like Birmingham has many characteristis / metrics that memphis had a few years ago before the hedge funds and hype change the risk / reward ratio there a bit.My focus / target for Birmingham would be less the working class neighborhood / formats and more SFHs focused on higher quality (higher owner occupied type neighborhoods, near better schools, rents comfortably over the median rent levels, low crime, etc).  

She has to be careful because people will overprice and try to reap the rewards of an A / B area on their property  sale being a few miles away yet knowing that they are a C / D area. 

Real estate is the most rewarding and greatest wealth building tool on the planet.

It is all about loyalty and a mutually FINANCIALLY rewarding experience.  

I love title but there are much bigger rewards out there that I want to have a part in.