B. place or lease-out-space for advertising 2. should these S.R.O. properties just be avoided altogether?

I'll just raise rents and advertise free outside water hoses for car washing to all new tenants!

.#2 - I wrote a blog on my site detailing the money and time requirements/commitments when doing direct mail campaigns.

I'm just starting to market for motivated sellers and I have a question regarding the amount of people and areas I should target with my direct mail campaign.

If we were selling advertising space, that was the premium placement.We do the same in REI industry but we don't use banners enough to do any kind of split testing.

In the past 6 months they closed 4 deals from advertising to that audience.

Also it won't only be one time, I plan on mailing several, kinda like a drip mail campaign.

I find that if a significant portion of your marketing is geared online then twitter is a good supplement and can be great as some people have taken full blown advantage of it and that's where a lot of the hype comes from.On the other hand if you don't have sites and an internet presence to point people to, then it loses its effectiveness.So bottom line if you are formulating an online marketing campaign then it is certainly worth seeing if you can incorporate it into your strategy.

I agree with everything Rich said, except the guns.The government is spending literally MILLIONS of dollars to advertise to the masses that they should be prepared with food, water, an emergency radio, etc.

John C Maxwell for leadership and motivation Dave Ramsey for personal finance Psychology of the deal by Tim Owensby for marketing Library for negotiations(many good authors) Good to Great by Jim Collins for Strategy and Motivation On Bullsh*it by Harry Frankfurt for levity library for time management(many good authors) library for Copywriting for marketing and advertising(many good authors) Landlording by Leigh Robinson 36 hour real estate investing course by Jack Cummings The list for real estate stuff is almost endless.