The best place to put a banner on your website

[Igor Veden-Vukojevic]

I was scanning through the posts and I read a few questions about banners. Something I wanted to share is the banner placement on your website.

We had pages with 7 different banner placements - same graphics, same copy, same offer. Different sizes and different placement on the web page.

The ultimate winner was always a "skyscraper" to the left of your opening paragraph. 50px/600px banner aligned to the left of your opening paragraph, the color should be in contrast with the background color and the font turned sideways, from the bottom up.

This research was done on insurance offers (car/house/health), but the number of clicks those banners were getting were huge. If we paid for a banner placement somewhere, we tried to get that spot. If we were selling advertising space, that was the premium placement.

We do the same in REI industry but we don't use banners enough to do any kind of split testing.