Congratulations on taking positive steps toward the Big Plunge!

Thus things you measure to see how well it is performing.For direct mail marketing for many ( and I am the only one convinced the whole world is doing it wrong...)..a KPI is measuring how many calls you get per campaign or how many deals you make per campaign.So their goal with DMM is convincing people to take the plunge and sell their house to you.My KPI is simply how many people I can send to my website.

@Joe Kim Congrats on your success with STR, I actually have an opportunity to do one and is exploring that option and wanting to learn more before I take the plunge.

@Scott KellyCongrats on taking the plunge into the apartment community space.

I look forward to interacting with the BP community and eventually taking the plunge! 

@Andrew Syrios thanks for the Welcome, looking forward to taking the plunge!

What made you get started and what helped you take the plunge in 2007?

After taking time, too much time as it was my first deal analyzing with BRRRR lucky someone didn't pick it up, I advised them I was ready to take the plunge. 

It is a very diverse continent so one has to select the right places and also become quite familiar with that place before taking the plunge.

@Jonathan Stone, I took the plunge last year - mountain cabin about 3 hours from Portland.