Just some notes to consider based on what your unit is like. 

Without doing a deep dive explanation on this forum, I will say that everyone can play with numbers to create whatever picture you want.

Measure the right stuff - novices start by measuring success based on impressions, CTR etc., Those don't equal business results as Google Ads is ideal for lead generation.

We're based in Tampa and, in addition to personally investing, I own a mortgage company that provides financing for tons of investors.

Now all taxes are based on a super low rate you can’t fight. 

If you do it right, it’s arguably the best market to invest.Purchase: $80k-$130kRent: $1100-$1500 (no rent control in MI)1% rule: .9%-1.4% rule dealsCoc ROI: 4-12%Total ROI: 20-40%Cash flow: $50-$250/door (after all expenses and budgeting for maint, capex, vacancy)Appreciation: 3-10%+ (has been double digit for a decade)Location: C+, B-These numbers are based on the “sweet spot” in Metro Detroit.

Hey Nicholas, I’m an investor and realtor based in Indianapolis, and I’d love to help you explore opportunities here.

Is this ultimately a land play? 

Based on what my mortgage broker told me a couple of days ago, these rates are in the low 7%'s, whereas the secondary home loan is low 6's.

Would you say Cleveland is more of a long-term play with steady and slow growth?