That is more of a quick-n-dirty eye test to see if further evaluation is worth it.  

Originally posted by @Roy N.

Charge yourself rent as if rented n problem solved.

I'm looking to start investing in fix and flips. What's the best route to take when trying to obtain funding?

I have been debating whether it is best to begin with wholesaling properties or diving right into the fix-n-flip, then moving towards rentals.

I'm interested in the fix n flip, and buy n hold strategies. 

Any RE investment that is not projecting greater than 10% ROI likely means that investing in the S&P 500 is likely to outperform the RE investment and take less work.My actual return on investment (ROI) of my San Diego buy n hold residential RE has far out performed my conservative projections (100% so far).  

@Roy N. thanks that's very helpful.

I would look closer to Milwaukee for what you’re looking for or maybe you n Menominee falls?

The more accurate statement is that it is challenging to find initial cash flow investing in coastal So Cal with high LTV numbers.Here are why I go with the clarification:1) If you purchased virtually any buy n hold property in coastal So Cal 5 years ago and are getting market rent today it would be cash flowing quite lucratively.2) If you have low LTV virtually any property will cash flow.