All expenses must be paid from retirement funds. ( You can't use any personal funds or credit cards to pay bills on the rental). 

You can also check out Rabbu.com however I wouldn't shy away from paying for data from AirDNA or STR Insights. 

But if I needed it to pay for itself I'd be divesting and probably losing 30-60k of principal besides right now.

As long as you have an exit and do not get stuck with the penalties and interest if you do not pay it off in time, its not a bad idea.

We are willing to pay $5,000 up front upon entry of the deal.

SEO is more of a "brand recognition" method than a lead generation thing, it will pay off down the road but you'll have to be consistent for 1-2 years before you start to see results...

Pay them back.

You will be paying an attorney a good amount of money and waiting 7-8 months to get them out.

I like the STR fail though because it shows you aren't forcing it to try to beat others paying way too much.

This is one person to call, one invoice to pay and one reciept to record in my accounting software.