Social skills probably top the list, the ability to communicate effectively abstract consepts that apply to real estate dealings.

Make your decision based on good business and financial decisions and not emotions.

You know what would be really cool would be some negotiation books based off of human behavior or emotion.

Find a company that is reputable, communicates well, and that you trust.

It is a very robust online marketing tool that allows you to build and segregate list, provide automate email replies, sell products, etc.Unless you are planning on building a big database of potential customers that you want to communicate with routinely and convince them to buy something from you.... it is probably gross overkill for a real estate investor.There are other FREE programs such as Constant Contact which are better suited to a real estate investors needs.Best of luck!

Never do it with emotion, compassion and feelings.

Do not let your emotions get the better of you, and do not settle for less than you are really willing to.

I'll simplify for a single house.Multi-touch--I am communicating with my prospects or target audience more than onceMulti-medium--a sign AND CraigsListSustained--stay at it until you have the desired resultsTargeted--know your ideal demographic and get in front of themGuerrilla differentiation--stand out from the others.

@Mark Mynhier If he is licensed and you communicate in a very professional manner that you want to resolve the issues without involving your rights to redress his failures to perform, he may get the message.

While it would crush me emotionally to see many of my friends and family become a victim of this industry, I feel a bailout might just extend their pain and not solve the problem.