Keep paragraphs short- indent, make it easy top read- use the easiest font to read min 12 point font- serif font   Use bullets that are Easy to read               Nice and Large Body that looks appealing and Easy to read- CLEAN         Keep the message focused on the points at hand- BE CLEAR           Repeat the main point in different ways so that the message sinks in                           Offer proof with scientific data or testimonial and or some kind of Guarantee that they will not lose anything   Use testimonials- present proof that others have used                           SENSE OF URGENCY- if they don’t respond- thye will suffer a loss- money prestige or opportunity     Irresitable offer with a limited time to call           They need to call RIGHT NOW if they put that letter DOWN- they are not calling                       FEEL OF THE LETTER- enthusiasm-the "Main Idea tha tyou are pssionate about the letter needs to come off the letter   We care- what is the feeling that we impart into our product or service       What is your big idea, that you feel compelled to tell people abouit and that enthusiasm is what breathes life into the letter The letter is your one-on-one sales person           what is it that we love about what we do and makes us standout from the competitoin.    

That is a sum of physical, loss to lease, bad debt, specials, etc.

For income and economic loss, you'll need to drill down to the submarket. 

I'm seriously interested because I don't see it.Folks I used to work with at Qwest that have been there for 20+ years that are being laid off because CenturyLink is moving their jobs to Monroe, LA are struggling...with no jobs.Folks I know/used to work with at Level 3 Communications are looking at job losses. 

When you're in contact with the listing broker, they should definitely hand over a profit and loss, or an operating statement, and a rent roll.

We don't want a lot of churn, but if you're not proficient in the online market place, you might pay a hefty price in loss rent.

I ensure my margins are damn near unbelievable and ensure I sweat equity my way into a position that leaves a huge buffer for potential losses in value.

They were not able to find cause of loss even after the equipment was sent over to a 3rd party company.

Most of the time its a government employee who receives BAH - housing alloance, or BAS - food / living allowance.401k contributions count as a loss if its employer related contribution and can still be used as income if its employer contributed. we use written verification of income (WVOE) to very income or you can use W2 but thats only one of the income documents WVOE is used with the most weight.Sometimes the borrower is both the employer and the employee (S corporation or self employed).

Loss is mitigated by small percentages for incidentals.