Are Landlords Really Internet Marketers?

[Al Williamson]

I can't get this out of my head.

As I market my own short term rentals and help others market their, I'm starting to concluded that landlords are really online marketers.

We don't want a lot of churn, but if you're not proficient in the online market place, you might pay a hefty price in loss rent. The use of pictures and taglines are critical in both overlapping industries.

In fact, the ability to write a captivating headline may make the difference in filling your vacancy within a few days or losing a month's rent.

What do you think? Am I making too much of this comparison?

@Brandon Turner @Lucas Hall