This three level multi family property has potential, with 2 bedrooms on the first floor and 4 bedrooms on the second, and it has a finish basement with a bathroom.

I'm interested in potential buy for a rental or maybe wholesale.

The areas that cashflow better will typically be more difficult to manage, but with that said, there are definitely cashflow potential areas around town.  

Before committing, conduct due diligence, seek independent financial advice, consult with legal experts, and have open conversations with your friend about expectations and potential conflicts.

What specific types of marketing and persuasion tactics would you recommend I research to become well versed in those areas to potentially operate a syndication in the future?

@Noah Bussanichwho is the broker, and what is their relationship to you / to a potential transaction?

Now tell me which is cleaner, nicer and has a better potential for a higher return when you go to sell or refinance.

Being a private money lender who lends out my own money, the typical response I receive from potential borrowers is that it is hard money.

I would potentially use a bridge loan in between to pay off the CC using Lending Tree for example.

Alternatively, you can just create a spreadsheet that only has leads that have potential, and just copy the information/write notes on it.Podio, Zoho and monday.com are popular CRMs out there.