IMHO you can have it both ways - again depending on your objectives.

In my mind, the HELOC is just extra cash you can use for any purpose, our objective was just buying another property.

I have an agent that I work with who is on board with my goals and understands my objective and he actually suggested I purchase the house without an agent.

My main goal/objective is certainly Cash Flow.

Yes, I did increase the asking rent by 18% with such a response and no, there was no objection from any of the serious prospects. 

Being completely objective to either of your best interests- If you're both sharing the cost of marketing, you do all the lead intake, information gathering, and negotiation... then your partner finds the buyer, manages the transaction, and funds escrow..

Best way to get a response to your question is to put out the objective parts of the deal. 

My objective with this landlord policy is to protect my investment, whether there is a partial loss or total loss.

I'm not the best at objectively hashing through yet, but I'm getting there. 

@Michael Sabosky have you clearly defined an objective and criteria?