Others that are entrenched in this niche on a day to day basis (@Dion DePaoli  for one) .This NPN opportunity is like Baskin Robbins with 31 flavors (1st, 2nd, performing, OWC, partials, etc.).

So, the 3 "pillars" of REI marketing work well here:1) We pay CASH2) We do it FAST3) With NO REPAIRSYou can add a little "flavor" to the message for absentees by saying things like "Are TERRIBLE TENANTS or a VACANT HOUSE a financial DRAIN?"

I have not received the estimates in writing, but was told that the metal options will come in good, better, best flavors. 

NLP has to do with neurolinguistic programming, which is subtle communication.

There is a flavor of this being thought of as more of a defect than it actually is.  

We've had people try to copy or emulate our websites at Carrot and they don't perform as well because they often miss subtle elements that we've tested and found increase conversions. 3.

But, if they were informed, they had their reasons for walking away, then the flavor changes.

Every one here has a different speciality, background/ flavor!

The more you go through, the more you'll notice any aberrations (weird layouts are another subtle gotcha for newer folks, easy to overlook in the shuffle but comes back to bite you later when you go to sell or rent).

It has very much the flavor of the BWI group before it grew as large as it did.