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Updated about 10 years ago, 12/20/2014
Absentee Owners as Percentage of Households
I pulled my list 30%+ equity, 3-5 bedrooms, absentee owners.
The farm area is sitting at 34k households in total, of that amount 5,500 are absentee owners! 16% of the homes in farm area are NOO!
I'm wondering is there a sweet spot that you massive mailers find when it comes to this ratio? Playing with the options in list source it looks like a small amount of those are corporate controlled, and about the same amount are owned by a trust.
The farm area is an affluent area where the median home price is in the 600k range so it's not likely that a significant portion of those properties are bank-owned, foreclosures, or burnt out hulks.
With a ratio like this and knowing that I am mailing to the absentee should I use a different copy, call to action, or other wording?