Client feedback has consistently been that commercial lenders (an SBA loan being an example) want to see that zoning lines up with intended use.

A one-unit rental could cost an investor as little as $30,000 while the cost of a multi-family building can go well up in the millions.At first sight, it might seem as though securing a loan for a single-family property would be a lot easier than trying to raise money for a million-dollar complex, but the truth is that a multi-family property is more likely to be approved by a bank for a loan than the average home.That’s because multi-family real estate consistently generates a strong cash flow every month.

It's all about getting that first deal done, and then focusing on the next to consistently grow your portfolio. 

I have had rentals there for 15 years, even through the recession, and values have stayed pretty consistent.

We invest only in B properties because we learned early on that our client base prioritizes cash flow and consistency over all else.

I started working with a turnkey provider and got consistently better deals.

Hard money lenders are going to have relatively consistent rates amongst there competition.

Realtor, it's not consistent, it's self employment with little to no help.

I've been emailing mine consistently month after month, and they don't have anything logged since LAST YEAR! 

The reason landlords, especially large multi family owners have stated , objective criteria is so if they get sued for discrimination against a protected class, they have a solid defense to tell a judge with their consistent, objective criteria.