For example, I would do an IRR analysis on a potential rental house or 2-4 plexes (using all the necessary assumptions such as holding time and value appreciation, if any, at sale) to make it comparable to a syndication.

Credit card companies are there to protect their customer. 

I am considering trying to find someone to build me out a custom CRM that could do all of this though. 

Personally, I learned the most about underwriting by creating my own custom cash flow calculator in excel and then underwriting live deals.

They have a list of SEO "tasks" to do and they will apply that to each and every website/customer they get.

Maybe reach out to some local experts to see if they agree with your assumptions.

We are 450 doors deep in Indy, and if we were charging retail, our customers wouldn't cash flow the way they do. 

Either way, it's custom that tenants are either directly responsible for utilities or billed for utilities (usually just water) to reimburse owner.

What can I expect to pay for custom built?

Hello BP universe - When I'm analyzing a deal for a small multi family property, should I be using a higher CapEx set aside assumption than I would for a sfh?