I am very gratefully that within the article you provided an exit strategy for us genius that do what I just did.

If they latch on to Dave's principles, there's decent likelihood that they will remain renting for a while, and the class is only $100.I've heard of free carpet cleaning for renewing a lease, and I've heard of reimbursing ACH payment fees for on-time payments, but I'm curious if there are other ways to keep great tenants using creative ideas?

It's a truly unique, raw, creative, fun and personal engagement.

These things are essentially what I'm trying to do... creatively monetize each lead, if possible, since I've received positive responses thus far from my first mailing campaign.

Any creative ideas like splitting the property into 2 separate properties and depreciating them in that manner?

The markets I'm in are now very competitive but I am becoming creative with my offers to have an edge.As with everything there are Pros & Cons, in the beginning expect to travel more than you might like but once you have a system and a team in place its smooth sailing.

Instead, focus on creative deal structuring.

You can do a lot of creative structuring.

I could claim this special genius. 

You could put your money in reserves for improvements or maybe get creative with the lender for a line of credit to do your improvements.