For our type of marketing, they work well and the price per address per touch is right.We use letters for more delicate or complicated scenarios, such as probate or marketing to multi-family owners.

It's always funny (not really funny) how some people, like the one above, copy someone's written words or for that matter artwork, layout, or copy written material and claim it as their own.

Here is the Billboard layout I am thinking of using...Im not planning this for a month or two..

@Anthony Testino Thanks for taking the time to lay out this toolbox!

I would do in person appointments lay out the maps and the US GS quad maps and the other thing that set me apart is that I would go take my own aerials.. 

If I may suggest changes...1) Make the layout consistent...

I literally sent out my first yellow letter a month ago.Yes it was not quite the truth to use the word "usually" but if I had to explain my whole life story and lay out my investing plans and goals just to be 100% precise I'm sure the sellers would feel their time was wasted.