However, I noticed that most homes in the neighborhood have vertical fences.Do you think it’s advisable to go with a horizontal design, or would it be better to stick with a vertical style to maintain consistency with the neighborhood aesthetic?

Cleaning fees and other line items are revenue; its just a way of parsing out revenue to try to reel in customers. 

I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google.

Hi Brian, welcome to the community! 

Newer out of state investor who lives in VHCOL area (though used to live in TN) and thinking of buying a townhouse property for STR.

I would like to get into seller financing and subject to deals but don't really fully understand the payments portion of it.

I’m open to networking and look forward to making new connections here.

When would you suggest to establish an LLC for your portfolio?

Start small - get yourself a househack, learn from your own experience of owning the rental property you live in, continue to educate yourself with reliable resources, and then worry about the next home.Having just one solid investment will put you ahead of most Americans than trying to find a way to buy 10 doors out of state in an area you don't even understand. 

Happy to have a conversation further if you’d like.