It is a cute cottage style home with unique architecture.

We don't just go to some random apartment building rent a couple units and call our self a corporate housing company haha - we provide unique housing options in great neighborhoods.  

That's a unique perspective not commonly found in this space.

All, i have read so many conflicting things about press releases.1), Not because your release is syndicated to 1000 sites, will you get 1000 unique backlinks.2) what about duplicate content?

I've got a unique lead in Pasadena, CA I could use input on analyzing as I'm a relatively new investor.

So, I'd think about what your strengths are, what is unique about you and/or your team compared to everyone else, what can you do that would be difficult for others to replicate, and how can you leverage that to set yourself apart (in a good way) from the crowd?

You've mentioned the benefits of leverage above, which is my favorite thing in real estate and what makes it unique.

I understand that listening to their unique problem in needing to sell quickly and helping them through that is key, but I want to be prepared for the best pitch when the times comes.Thank you!

But MFR will still have its own unique set of challenges that SFRs don't have to deal with.  

This system is called "Jun-say" and is unique to Korea.