...You typically want to base your estimates on verifiable market data...

At this point it's still a total experiment and has little relevant data. 

She has a podcast and just recently put her predictions for 2017 into a two part podcasts that comes with all the data to support it. 

The data NEVER lies (at least in negotiations) No bank will give that loan...so...I would tell her that you couldn't promise that you could get out in 5 years.

Its not a easy task but i see a future in this because so many products are available online now i figure pulling the data from local data is possible.

You can have a simple website (one page informational and get lots of traffic), but the more pages you have, if it is mobile friendly, if you are blogging, multiple forms of media, putting meta tags and alt descriptions, etc. all contribute to your Google ranking.

You list it at $2k, but where is that data coming from?  

I also have access to financial data through software, we use App Folio and the reports are very detailed.If you are wary of your company, send out surveys to tenants with questions about the company and have them send back to you.

Hopefully helpful.First, buy the data from AirDnA for the city or neighborhood where your property is.

@Deion Alaei here's a link to an example REIT financial filing with the SEC. http://www.sec.gov/Archives/edgar/data/1562401/000119312513366794/d585267ds11.htmThe REIT says: "Our objective is to generate attractive, risk-adjusted returns for our shareholders through dividends and capital appreciation."