SEO takes several months to produce results, and the process can be slow and costly.Google Ads, on the other hand, doesn’t require data extraction like calls, direct mail, or texting.

I don't operate in California but in the markets I currently operate in on the east coast we're coming off of slow season.

I now make it a habit to set clear expectations with lenders upfront and ask about their average response timeLack of transparency and slow responses can definitely be deal breakers, especially when you’ve already got everything planned out.

The growth is slow, and houses around are very much behind.

We also know several who got hit hard when lenders shut/slowed down during COVID.

Slow down

You could've ignored everything with Columbus on it, but chose to take the lead instead (as if you were slowing down the fast lane because it wasn't to your liking).Bully for you that "countless" people agree with you. 

Take it slow and steady 

It really depends on the scenario.If someone is in deep waters, BK, foreclosure, terrible credit, etc.You don't want to be above 60% LTV as that borrower has an incredible risk of default.

For example September is always slow right after summer ends.