I hadn't thought about marketing directly to a pain point in this situation, but that's always the best way to sell.

So far, he's a pain but he pays his rent. 

I feel your pain on the market—looking for our next place also.

The parents sign all the leases, not the kids. 

--fan moment)Fed is strongly signaling low interest rates for a while

Good luck, but go in with an open mind and have a curious conversation with him and listen for his pain points or any issues you can help him solve.

Both directed at me, and directed at consumers.Loan originators saying "omg this post-2020 non-qm product lineup is super great, I made multiple dreams come true this month, and lots of people are happy with me right now (and do not hate me for very slooooowly over 75 days pulling their teeth without pain killers)!!!"

I don't like using the 5 gallon buckets because it leaves too much air space to paint ratio and they're a pain in the butt to pour and store.

I almost had an experience of having to evict someone for nonpayment, and the process was painful.

If I have a chance to go through these pains again, I will definitely do it.