A company may look stunning on paper and by their website, but actually be quite poor at developing and maintaining good tenant relationships.

I've marketed the lots to a couple developers in the area (one on the same street), my buyers list, craigslist, my network. 

My firm raises capital in the form of proprietary private equity for investments and structures joint ventures.We specialize in condo high rises and multi family townhouse developments etcIs this your area of expertise?

I did make an offer on 10 acres of land for a commercial development and got out bid by CA super stores...

While you do that you should develop other sources. 

There's a major rezoning coming here, most likely beginning in 2015, that's going to be boosting development density to 260% of the current base permitting, going from 22 dwelling units per acre to 58 and raising height limits from 45' to 75'.

Dear BiggerPockets Members,I have recently developed a great interest in real estate investing and am looking to get started.

Also if you don't know Josh and Brandon yet I suggest listening to the Biggerpockets podcast and by doing that you will help develop your "WHY"

I agree, I don't understand the need to perfect IOS version and not have a need to even develop an Android version...I would think getting this to the masses is what you would be after but you shoot yourself in the foot by discounting an Android version....IMO....

More importantly though I think, I have several friends I can lean on who are commercial developers who can help build out a pro forma to filter leads when they come in.Big picture, I'm wondering how you might recommend approaching commercial property owners with direct marketing??