There are several vendors that offer inexpensive web packages that are tailored for REI.  

I have family that lives in Houston and the traffic sometimes gets overwhelming. 

I have found the podcasts are one of the best informational resources available anywhere on the web.

While you're building an effective Web presence, don't forget the tried and true marketing practices that still work.

I recently moved out of that area, mainly because of the taxes and the constant traffic congestion.

You can also do PPC (Google AdWords) search ads (that go to your Landing Page) and get your share of that traffic - your $ is just as good as anyone else's online.Also, I find that a lot of people TALK about direct mail (to absentees, etc.) but not that many people actually DO IT.  

The TREC web site has promulgated contracts that every realtor in Texas uses and most fsbo.  

I prefer just Virginia Beach, Norfolk, and Chesapeake because I'm lazy and hate to drive through tunnels (time is money and I don't make any sitting in traffic on a bridge).

It is about a 2 hour commute from our house with traffic so I really don't want her doing it every day which means she will probably need a place to stay in the Richardson area. 

Surf the web thoroughly using his name and location, meet his family and friends.