I took this approach, but this isn't an easy one by any measure lol.112 hours a week is your 1 way ticket to being a prisoner of your job forever.

Another standard of measure is the 2% rule.

When it comes to any endeavors that one pursue or plan to commit themselves for the long-term, this question of "why" you do it is very important.There is no right or wrong with the response to the question, but rather it is measure based on the authenticity and realness with yourself.

But I would make a case that a more measured approach is just fine. 

It's such a common thing around here that investors either take proper measures or they are "pieces of ship". 

I, like many, are limited by deal flow.I'm a big believer that one's net worth is measured (in part) by their net work. 

If I had to take a wild guess, I'd say 2-3% increase in bookings, based on my habits as a guest, and someone who has spent a lot of time in my professional career working with user interfaces and their impact, not on any data as a host (as its likely too small to effectively measure). 

Cap Rates should not be the B all and end all of an investment decision because really a cap rate is only a measure of present value and does not take financing into account.

The thing I consider with a rental property is-- if I can aim to get income from all 5 of those profit centers, I have room for 1 or 2 of them to not pan out in a year or more and I can probably still profit.

Alicia, how do you measure success?