Why Did You Get Into REI?

[Nicholas Munford]

When you decided to get into REI what was your why (your drive) to get into the business and succeed?

Personally, my why is to past my knowledge on to others, specifically, those less fortunate and unsure of where they will go in life. I want to be able to give young adults the prospect of another path that they can go on as adults.

If you're just staring out, if you're a seasoned veteran or if you've lost sight of your why and need a refresher. Discuss what your why is because it will encourage me and hopefully others too <3