There are plenty of real estate software/education scams out there so I felt like this was a very valid concern.

In my unprofessional opinion, I would call it a draw.

What in your opinion is the best demographic to target for regular people who want to sell their house and allows me to get a great deal?

this is tricky, it tends to be a case by broker-case basis, and only a handful of brokers control the bank-owned..yikes......i forgot if the agent can rep. the bank and you, there in NC, if you make offer..Just thinking out-loud and opinion, not telling you what to do, dont know your plan (hold, flip, or your funding):  ...get over there, with a property preservation buddy, assess the repair and upgrades, (unless its already pretty perfect or you feel the agent can give you some accurate idea)...ask agent what he/she can sell for in good condition, confirm.. then factor arv, repairs needed, make offer with 10 day due diiigence professional inspection......are you offering an almost full retail-market priced forclosure anyway, then are you going to hold it for cash flow? 

Always continue your education and keep current on what's going on in your area or your subject area, or both. 

@Chandler Scottyou dont need to buy local using Roofstock. i suggest going to a local real estate investors meetup and getting educated on the local area first. hope some local connections will  lead you to a successful real estate investments.

@Dan HandfordHi DanI tell investors we are a vertically integrated real estate company that contains property management, syndication, an education company and a soon to be brokerage company.

I’m leaning towards selling it and reinvesting my profits into a multifamily but was hoping to get some opinions from people with more knowledge in this area.

/In my humble opinion, this is the best route for that area. 

Get educated now and start looking around December.