Also, has anyone had more success with inbound marketing—using PPC, PPL, or other methods?

Happy to connect and work with anyone trying to expand their business.I am working on building an industrial portfolio of my own - consistently searching and analyzing deals.My main market is Southern California, but I am slowly expanding my lens across the US.Ronald Rhode and Chad Griffiths are the best content creators in the space hands down. 

Look at their marketing strategy.

My custodian does not have a money market or similar sweep account to keep idle cash earning.

You could go to work for a remodeler too perhaps giving bids, selling service or see if they will train you to be on a crew.You could also go to work as an ISA for one of the big wholesalers. 

Both "2 bedroom" units were listed as having the same market rents. 

From what I've seen in this area right now, it seems like you'd have a hard time paying market LTR rents and making a good spread. 

Purchase price: $73,000 Cash invested: $25,000 I was charitable landlord renting to single mom below market rents.

Markets we work in for additional info are Tampa Florida | Jacksonville Florida | Orlando Florida | Miami & Ft Lauderdale Florida | Columbus Ohio

If you're in a high-cost area, consider out-of-state markets where you could buy a rental property outright.