I have my own SEO tool and as soon as I made my website with investor carrot, it was already optimized for the top keywords for motivated sellers or motivated buyers.

I prefer to outsource as much as possible so that I can focus on operations and optimize our return-on-investment. 

It seems like you know that over optimism is a risk so you'll be less susceptible to that behavioral trap.

If rents had cratered in 2008 - 2010, for example, the free & clear people who wasted their money on sub-optimal returns would be the only ones still standing.

@Graham Richard Anderson Search engine optimization and Google Adwords are by far the best lead generation methods.

Hi Harish, as another person mentioned, California is generally not the market to invest in if you are looking to optimize cash flow, as it is mostly appreciation market.As far as remote property managers: in my opinion it can be a double edge sword.

However, given that there are state-specific laws and nuances that tend to change somewhat frequently, the optimal situation would be to find a real estate knowledgeable accountant (and preferably an investor him- or herself) based in your home state of Massachusetts.

Both vehicles have pros and cons and the optimal portfolio has a combination of both.

Account ClosedGood SEO people should be able to optimize for any industry.

It does not optimize returns, and it makes you a target for a lawsuit.Every six months or so you should look at your portfolio and compare it to your long-term strategy.