This will also help your SEO ranking within Google. 

We've started a Pay per Click campaign with google adwords but keep hearing about increasing business with SEO.  

Planning is key.Sales, scripts and many touches with the same contact are needed to get a listing.Google changed their formula, Ive been lost since for SEO.

it makes sense to run one website and concentrate the SEO and traffic to there. saying that that LR domain is good so keep it!    

SEO is a continuous process.

You also cut through the clutter of blog posts mostly interested in bringing in SEO traffic.

They provide nothing in terms of content - all they are is an information aggregation website with strong SEO.

@Eric Liu blackhat SEO was something I was concerned about.

Yes, we all know and promote the thought ‘content is the king’, but apart from this, there are several other factors which can make your content marketing campaign, a success.It is evident that Google’s ranking algorithm has made many once successful SEO practices have become irrelevant.

Hard to overcome SEO and advertising when billions are being poured into these by the insurance companies.listing of top 100 Insurance agencies to help investors find independent firms with access to greatest amount of insurance policy providers in your area:http://www.insurancejournal.com/top-100-insurance-agencies/