I do have a number of years in construction though.That being said, I am not getting reimbursed for labor, just material.

You should negotiate a fixed price upfront -- if that includes materials, you either roll the materials into the total cost, you agree to an allowance for those materials or you agree to a reimbursement of direct costs (in which case he should provide receipts). 

Does anyone have any suggestions or good books I can read about how can you build marketing packets and websites when you are spankin' brand new and don't have testimonials or pictures of your flips or any experience ...

This also sounds like a proposed new use for the building, materially different from the markets for most skilled nursing facilities.

Line item bid, non-binding, different columns for materials and labor.

There are numerous apps that can transform your Instagram library into promotional materials, or simply just provide stats on your account.

As long as you are not soliciting/ promoting a company as an employee or you have some association where you benefit there is no worries with making it a public conversation.

When you are buying materials, go ahead and write the name of the property on the receipt before you ever even leave the check-out counter.

Have your renter agreements and screening materials all lined up ahead of time.

I gave him some $$ to pay for materials.