Things such as: population growth, median income, supply of other storage facilities, and demand at those storage facilities. 

Population and demographics is a big player in your formula.

Tradoc (Training bases) These have a large short-term (3-9 month) population and a small permanent  party (3-year) population. 2 Forscom (regular bases) all most 100% permanent party population. 

The population growth here has been incredible.

@Daniel WhiddonThe population is very small in the cities that you mentioned.

We are seeing a huge segment of the population moving south towards this area because of the rent in the surrounding areas are so much.

A significant portion of the population of this country had severely limited or virtually no access to anything worthwhile.

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3rd most populous city in Georgia and I see next to no passive investing opportunities promoted there

Over the past 5 years I have seen the industry & population growth in Columbus explode, and effectively it has raised our housing prices.