It can be interior decoration of the apartment, modern furnishing of the apartment, amenities provided in the apartment, or swimming pool in the facilities area.This should be just one image for the cover photo.

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White interiors/exteriors are in high demand and perceived as more upscale and modern. 

IMO this is the modern and more efficient method compared to bandit signs, driving around, etc.

You should also be able to communicate well with each other and you're operating agreement should lay our roles, responsibilities and compensation in a very detailed fashion.  

You should also look for markets with growing populations. growing jobs and modern/diverse economies.

The markets I've looked at tend to have manufactured housing selling at a significant discount in comparison to site built homes even when both are modern and have similar square footage and room counts.

Joe Ive used Modern Homes out of the Niagara Region.

Big bear you can do about $60-90K year 3 bed 2 bath with cool modern furnishings and not grandma's couch.

What pulls higher rents is a combination of LocationBlock/City curb appeal and does it "feel" safeParking- double side or single side, easy parking around Convenience to transit, coffee shopsLivability  Quality space for multi roommates(3+) Storage for junk  Closet space " important" Modern feel of the bathroom and kitchen, does it "feel" new  Easy to move in?.."