But – I would seek to reduce any anxiety about the quality or reputation of the company.I think what often happens here is that sometimes we accidentally don’t compare apples to apples.

Doesn't work with Apple IOS. 

Also restaurants and hotels all each have their own arguments to wage but it's apples to oranges.

Previous comment....PS companies with ZERO DEBT: American Express, Apple, Citrix Systems, Amazon, Bed, Bath & Beyond, TRowe Price, Red Hat, AutoDesk, and MasterCard.Pretty interesting that TWO major companies thats entire philosophy is marketing the use of debt as a tool are debt free (AMEX & Mastercard)...My comment..Fyi- I did a quick look at Amex's financials and their 12/31/14 balance sheet is showing $138 billion of liabilities.

Maybe more expensive than conventional financing but that is comparing apples and oranges.

I am not sure that you would be comparing apples to apples on rent vs. rent including utilities.  

Thats like telling Apple if there was a major recession and no one bought phones anymore hey would be screwed!

I agree, its like trying to compare apples to oranges.

Not having my criteria was frustrating because nothing seemed to fit and I could not evaluate properties well because it was never an apples to apples comparison.

However you're kinda comparing apples and oranges as well.