Hi @Daniel OKeeffe - I'm one of those guys that talks about hitting the "sweet spot" in direct mail around the 5th to 7th mailing.

I keep my messages short and sweet.

Short, sweet, to the point, inticing with benefits, business like.

Sweet...then I'm keeping the hair

I'd say 3000 is the sweet spot, but do what you gotta do.4.)

I'll be marketing to one list for 48 months and the other for 54 months - only because I believe that's where the sweet spot is...so there's plenty of time to try different things.At some point the cost of my time will increase to where it makes more sense to farm out the direct mail and I'll seek out a shop like yours to handle it for me..but for now I'm enjoying it and interested to see how high I can drive the rate of quality leads being generated.

Also thinking of creating separate sites for separate towns (this is pretty easy to achieve so no big deal)Google Voice/Skype # - alternate number routed to my cell + short/sweet answering service for any calls I missedResearch call scripts & practice them-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*Question:For those of you already wholesaling - How does that look? 

We got into investing in other states because: 1) my parents moved to AZ when they retired and told us about the sweet deals you could get out there compared to CA (not to mention how landlord-friendly AZ is vs CA); 2) my husband and I are strongly considering moving to CO in the next few years, so we bought a good deal there too (it's also extremely landlord-friendly).

It's for this reason I don't pay for a call answering service to receive the messages.OVERALL NUMBERS:Spend: $67,000Total Profit: $106,000 (not counting one I renovated and will be selling early this year)Net Profit: $39,000Return on Spend: 58.2% (pretty sweet)*Note- this profit calculation does not include the cost of my time required to get this profit, which was quite significant.  

I had a sweet deal blow up on me because I waited to run title until after the seller ran a quiet title action to put them in title to her deceased mother's house.