I'm looking to track a lead from capture through to the sales cycle and automate marketing activity (emails, phone call reminders, etc.)

In those cases many will hold with long term debt until the cycle becomes favorable again to them to dispose of the asset.I am focused on transacting as much as possible over the next few years.

Great cycle!

I have been around through many cycles and no one will ever get rich buying at the market high.    

We’re 9 years into an expansion cycle.

The main upside to California (at least the Southern part) is the opportunity for a lot of appreciation but being so late in the cycle I’m not sure how much you can expect there now.  

.):  $954.Cash available after closing to move forward:  $23,697Holding onto Property, Speculating something (like winning the lottery) will miraculously save this deal:Losses every year:  $677.40Impact of holding property by year from losses on usable cash to move forward, Compounded Return of 10% if re-invested & Timeline to Recovering Losses:Year       Loss          Cash out            10%      New Cash      Remaining Loss Now     $24,647       $23,697         $2,370      $26,067           $-22,2771             25,324         23,030            2,607        28,674             -19,6702             26,002         22,363            2,867        31,541             -16,8033             26,669         21,696            3,154        34,697             -13,6474             27,340         21,029            3,470        38,165             -10,1775             28,008         20,332            3,817        42,082             -  6,3606             28,685         19,665            4,208        46,290             -  2,1527             29,362         18,988            4,629        50,919                2,477              ...

At this stage of the cycle, it is a seller's market. 

It depends on the stage of the real estate cycle.

I guess in the end it's a personal choice based on your beliefs.I wouldn't want to be involved in projects like that knowing the living conditions.If a quality project was built then that would be different but not slum lording and taking advantage of common people and exploiting them.What you would need to look at is the CYCLE of the boom for jobs and what the picture looks like when the project is complete.Development of large projects can take up to 3 to 10 years to complete and get fully operational from the initial phase of research and development and site selection.Development can have a large risk as by the time the units hit the market other developers could be in the game as well.Then you can have with a market shift going from under saturation to over saturation of product.Then the expected returns you were planning to get could be diminished.Also in the first phase of the project market demands could change changing how you build out the units and increase build out costs and time lines.Yes developers can make big money but they can also lose huge money and I have seen it happen.You have to be very careful with projects like this.