If your in a market facing off against me as competition to lease a property..... good luck, your gonna need it. 

Such a solid investment for any SoCal people looking for some cheap cash flow.

I am not going to deep dive here.I usually lose these sorts of deals to people willing to underwrite more aggressively. 

I never was able to coordinate a consistent quarterly meeting for planning, I never knew who to contact because they have multiple levels of their workers and people were constantly moving in and out of the organization.  

I am partnering with with other people who want to invest in real estate and they have money but they don't have the time, experience, or knowledge of how to invest in real estate in a way that makes a lot of money quickly.

But otherwise the best way to get in front of people is through either word-of-mouth like you're doing or paid advertising on Google, Meta, Pinterest etc., I think there's a lot to building a "community" like feel for your tenants that may include events, giveaways, etc., to get them to engage with you and elevate their living experience.  

2) How did you structure your first deal, and what challenges did you face?

Could work, but remember people that need hard money usually need it for a reason.

A lot of people tend to overcomplicate it.

However, he has 2 people interested right now.