I'll admit, I never bothered to properly measure the space, so the lease very clearly said "approximately" for square footage.

Upgrading these features can significantly enhance the appeal of your property and justify the higher rent you aim to charge.  

Not necessarily as a vanity measurement of a current portfolio, but as a measurement of experience. 

We will probably start with conventional, but it feel easier with dscr loans if we ara aiming on 10+ properties in a short period 

He just had a podcast on BP so he must have a measure of legitimacy.

Then a 4:1 return ratio in marketing spend is where I like to aim... in this case, I'd be willing to spend up to $5k to get a deal.

I am told he brags during his podcasts that he enjoys getting sued for, according to him that is a good way to measure his company's growth.

You mentioned you are involved in things in other countries, why not share some of the things you see they are doing that are really good measures and could be implemented here in America?

So, if one aims to replace current income of $90k-$120K/year one may start with $2200-$2500/mo marketing campaign.

You could aim to get the studious, low key, chill type of tenant as opposed to the rambunctious party animals typically found in a college setting thus avoiding the types of "confrontation" that are likely to come with the latter.