Expect your cost per web lead to be around $80 and your cost per phone call to be $120 (those are conservative figures for a major market).Let's assume you generate 1,750 leads (the average of the numbers in the first sentence), half web and half phone calls so your average cost per lead in $100.  

I chose high traffic areas where drivers usually experienced long waits during rush hour traffic build-ups, so they should drive some leads.

Over time they can get scratched and the finish can start coming off in high traffic areas.

There's a local meetup you should check out.Larry: well, Louisville is friendly, has a great library, there's no traffic, it's close to Boulder & Denver (but no traffic); has a fun little main street with a rich coal mining history; there's an emphasis on open space and recreation; and the residents are generally intelligent and thoughtful.

I've been reading books and articles on the web, listening to the BP podcasts, and watching YouTube videos for awhile now but I need to start getting some hands on learning. 

If you're in Santa Monica or somewhere within a few hours of LA's world famous traffic, I'd love to meet up and hear about what you're up to.

BP wants to try to keep all the traffic on their site (better for commercial production) than to have you "Poach" "Their" people.  

Your best bet is searching the web for "Flat Fee MLS + your city".

You can find a lot of information about both markets on my web site.

I am wanting to keep them a live/dynamic document that visitors can use via the web to analyze.