Considering the average Class C eviction + turn over + vacancy represents a bare minimum loss of $2,000 in unpaid rent, court costs, and clean up, it's nothing to spend $50 hiring a real estate floor agent to drive by the current home, snap a picture of the outside, pictures of their pets, and peek inside while the applicants sign a copy of the listing data then forward all of that. 

Calling the pet fee a “deposit” can be problematic.  

If a tenant has a pet (a dog, let’s say) and the dog bites someone, does the landlord bear any responsibility for this?

Think of all the things that could go wrong and see if the lease addresses them: unauthorized pets or tenants, early termination, security deposit, lease violations, late rent, eviction, lawn maintenance, parking, etc.5.

If you accept pets, allow bachelor parties, etc. then you probably want it pretty high. 

Also, this brings up one of my minor pet peeves, which is that due to some major cities having wide boundaries while others are very small, so anyone going by CITY POPULATION instead of METRO AREA POPULATION would have to then think that San Francisco (meaning the city itself) is not a whole lot bigger than Milwaukee is.

We listed it in 2017 no pets at $1675 a month.

Consumers are being misled to believe that an online verification letter—often provided by unlicensed medical professionals at a cost of a few hundred dollars—guarantees them the right to have an animal in multifamily housing regardless of pet policy...HUD is developing new guidance that will address for the first time what “reliable verification” means as it pertains to tenants’ service animal requests.

Does a 200 pet deposit and 25 pet rent a month sound fair?

Think of all the things that could go wrong and see if the lease addresses them: unauthorized pets or tenants, early termination, security deposit, lease violations, late rent, eviction, lawn maintenance, parking, etc.5.