They want granite\hardwood, all new and shiny, just like they've seen on HGTV.

New granite counters.

They use nicer quality premanufactured cabinets, granite, etc, but not like over the top.

New cabinets, and granite counter tops, full bathroom rehab in 2 bathrooms, new windows, new wood sighting on entire outside of home, new wood deck in back yard, new paint and texture job throughout.

Is that granite, or a "faux stone" finish? 

(kept existing kitchen cabinets), but replaced all of the vanities in the bathrooms, and installed granite countertops, luxury plank vinyl through out, new light fixtures, added front landscaping, new toilets, shower, tub, new baseboards, light fixtures, garage door, garage door opener, two tone paint, etc...

Also, completely rehabbed the kitchen which included granite countertops and also completely rehabbed the bathrooms.

Still using window units for ac and nothing too fancy, granite not even quartz finishes. 

Upper middle income SFR neighborhood.We will do minor cosmetic upgrades and perhaps test market with granite counters etc.Long term hold.

I was thinking about the Illinois areas on the East side of the Mississippi River, like Granite City, instead of St Louis, to get a better price on a house.