To what extent are they appealing to your emotions, rather than to your brain?

If it is a normal occurrence I would be concerned, connect with local boots on the ground before doing anything out of emotion. 

This shifts the conversation from opinion to facts, which is harder to dispute.Keep Emotions Out of ItNegotiations can get tense, but staying calm and professional gives you the upper hand.

This is the emotional journey I went through and the key business decisions I made along the way.

For example, if the husband didn't know his wife for 10-20 years, and he just had to give up $1MM, without any emotional ties, years of life, trust, stress etc. invested in that person, it wouldn't be as bad as an actual divorce.

Motivation is an emotional response to a circumstance, not the circumstance itself.Here’s the bottom line:You can’t target motivated sellers.

And emotional. 

Take the emotion out of it, and just base the two applications off of facts and your requirements. 

As firefighters persist in battling the blazes, many residents are left assessing their financial and emotional losses.

It may be hard to hear/read, but let's separate the emotion from the facts.This makes sense on why you're so offended.