We only disagree on what is basically a customer service issue.

Foremost, Proper are 2 big ones.Don't skimp and get the place insured properly.

Every little thing in the project should be in writing, even down to the door stops :-) See my tile spec sheet below ...Two problems with your post though - 1) In my experience, most problems come from the customer changing their minds constantly.

Consider whether an LLC is right for you—it can provide liability protection but isn’t essential for a single property, as personal liability insurance and an umbrella policy may suffice.

I have worked with the closing team, renovation team, the property management team, and the customer service department.

Quote from @Brandon Weis: In your opinion, as you are starting out at 0 reviews, do you think it is a must to beat the competition on price to overcome customer's hesitancy or lack of trust with no reviews?

When the builder hands us the property and it is our responsibility to customize the interior build out.

A scope of work is easy to generate for a baseline then do add on’s to the scope you need customized for your exact preferences.

Usually at least some kind of customer service experience is necessary. 

It comes with guides on how to ride the tubes, a crash course in local customs, places of interest, places to avoid, and holly cow it looks just like what they had in there heads of what a London "flat" would look like, so charming and so "Brit".....