What criteria do you use to generate the target audience (eg. on FB, I can select homeowners in Florida over age 35)Any tips related to this strategy welcomed

The only reason I ask is because I just have started investing, I live in Independence, and I've chosen Multifamilies as my main target and goal!

How do I identify which lenders are accepting deep discounts on properties in my area?

Call every FSBO in craigslist in the target market if you need a way to get started talking to sellers.

@Chuck Raderstorf Not sure what your situation is and in case Rodney doesn't answer you, but here are few things to think about.  1) the list of preferred funding sources and network of lenders will be provided to either everyone who attends the 3 day course, meaning hundreds of people or more or it will provided to those want to spend $20K to $70K, so you'd be in competition with a lot of others. 2) No experienced private lender, that you don't know, will lend to an inexperienced rehabber, unless they (the Lenders) are total idiots.  3) It is likely that you will end up using hard money if you don't have your own funds or access to some private money.  4)  I'm certain there are hard money lenders in your area available via the web or your local REIA.   

What marketing strategies are you using to target such properties?

I've recently been looking at alternative ways to target potential investors and I just wanted to run this across BiggerPockets and see if what i'm doing is a good idea.

If you haven't yet- be sure to setup some "Keyword Alerts" to get into conversation in your target area.Seeya around!

A lead is nothing more than a hint that some sort of business might be possible, it isn't even a prospect where the targeted party has expressed an interest in a particular business transaction and a prospect  is not a customer or client until they agree to transact some business with you.

Googling each city and the local chamber of commerce web site is usually a good source.