I then threw it into Google and used Zillow and Trulia to find the listing agent.

Check out the mobile home forum here on BP.Check out the Start Here page http://www.biggerpockets.com/starthereCheck out the free BiggerPockets Podcast - A weekly podcast with interviews and a ton of great advice.

Perhaps all bills paid by landlord (but I'd put my money on 1 & 2 before 3)When you check out the area, ask a property mgmt company about the vacancy rate and turnover in that area.

Along with the BPO you can take a peek at it on zillow/trulia/etc and see what the house looks like (google maps street view is great), as well as what the other houses in the neighborhood are listed for.You can quickly figure out if it's a nice neighborhood with manicured lawns or if it's a junkyard.

Do a search (upper right) for "structuring a partnership" and check out the results.

YouTube and Google are your best friends when you get stuck.Painting and clean up are the easiest, followed by drywall and tiling (drywall requires a lot of patience due to having to use multiple coats of mud), and then comes plumbing and electrical.Get the right tools for the job - a good cordless drill and saw, trowels, paint brushes, etc. the extra few dollars will save you a lot in trips to the store and lost time.

What would be your reaction if you saw indication of police activity at a property you're researching on Google Streetview?

A google search resulted in at least 8 options, but I wanted hear what others had to say before selecting.

@Andrew Fidler -- if this is in Ohio, check out page 130 of "Modern Real Estate Practice in Ohio" for a description of various easements, if you do not already have one you may be able to get one out of necessity.  

Once you get all of that up and running to where it becomes simple maintenance and content adding then you can expand into paid ads.PPC can result in good leads but are very pricey depending on the keyword and the market you are in.SEO is great for long term organic results but SEO is risky in my opinion because everyone is a self proclaimed expert at it and with Google constantly changing how it ranks sites what works good today could do the opposite next week.