Someone mentioned a year-long time frame, and while that's conservative, I tell everyone I talk to to think of SEO in those terms - a long-term investment.The reason you want to make that investment - as @Jerryll Noorden pointed out - is that the potential volume of leads is MASSIVE.

Depending on your leverage, I'd say that you should go blanket commercial and accept a higher rate (if at all given the discount for volume).Your other business should be siloed in an LLC as well.

If I go with option 1 what should I really focus on to get a good appraisal.ThanksIt's reasonable to grant a lot of leeway to taking 3+ months to close a simple refi once in a while if it's Spring/Summer 2020, since after all that was everyone's first pandemic-driven refinance boom, volume went up 500% in a month, it was chaos, etc. 

What kind of discounts I can expect (and ask) from my lender given I'm going to bring significant amount of business to them? to be specific, I'm talking about 10+ units in one shot. Thanks! 

Why would sheer volume of deals make anyone an expert or deserving of a higher ranking?

For this to happen one need to buy under retail from turn key provider or commit to buying Volume from a provider so they cut thire margines.

They usually do less volume but make more money per deal

The investors with very deep pockets are over paying for the REO's just to have the volume.  

As @Jay Hinrichs said its the content that is well received for a long period of time that speaks volumes.

Anyone who does the volume Jason does is going to have a bunch of these minor claims for EM or property management claims..