It is not based in the US, so some of the language of the templated messages can be a little off, but I think you should tweak your messages to suit your style and property, regardless of the platform you use.

Im in the Metro Detroit market but while shopping Toledo I was amazed by the size and style of homes available for much less than a similar community in the Metro Detroit suburbs and it's just 45-60 minutes away.

Quote from @Henry T.: What?

For example, if every lake cabin within 20 miles of yours listed on Airbnb seems super rustic and dated and "northwoodsy" (for lack of a better term), is there an opportunity for you to skew more modern in your STR design/style to help capture bookings with guests who are looking for that kind of aesthetic?

These kinds of places are Works of Love and a life style - - are you looking to live there and take on a new life, OR are you an investor looking for a return?  

By the grace of God, I picked up T.

What's the cost (in $ and headaches and lost rent) if you don;t fix it and it fails when you have tenants? 

Pretty sure you will be ok either way so I would t lose too much sleep over it.  

Their instagram account also does some great AMA-style development forums each week - definitely worth a follow for anyone who wants to see the latest and greatest in MN development info!

Same types of rules apply in that this would not be a "traditional" style loan.