@Luke McclureCongratulations and welcome to the world of landlording.Below, are some links to help with your transition.http://www.biggerpockets.com/renewsblog/2012/12/09/how-to-be-a-landlord/ (How to be a landlord)https://www.fanniemae.com/content/tool/landlord-guidance.pdf (Fannie Mae landlord guidance)https://www.biggerpockets.com/renewsblog/2013/01/27/tenant-screening/ (Landlord/tenant screening)https://www.biggerpockets.com/renewsblog/2013/01/04/how-to-rent-your-house/ (how to rent your house)https://www.biggerpockets.com/rei/pay-rent-online-payment-tools/ (Online rent payment)http://www.biggerpockets.com/renewsblog/2015/05/26/how-to-evict-a-tenant-2/ (tenant eviction)

Take your time and fully explore the blogs, podcasts, webinars...don't forget the tool bar above to learn as much as you can about REI.

Like anything else the little guys probably had to take some bigger risks and make some bolder projections, while not having all of the research and back office tools that the larger shops have in order to compete, now unlike the big guys they don't have the cash reserves to cover the overhead. 

I would suggest it's a bit dangerous to say that "Good process and tools exempt me from a rule."

It has been great as a tool to get started, and we're setting our goal for our next purchase as an owner occupied 4-plex.I know that everyone has already said this, but the podcasts are an amazing tool for helping you to start learning. 

I am currently on my second property.In more recent history, I have decided that I would like to get more into real estate investing as a tool to generate increased cashflow for now and amass wealth for later. 

I think that buying ad placements in sites that cater to the type of customer you want is you best option and I will also follow Antonio's recommendations as well.

It seemed to be a great tool to get a real deal with in those two experiences. 

You may have seen me mention this but I put my marketing on hold after one mailing because I saw how many potential deals I was leaving on the table if my only tool was to offer a low cash purchase.  

Hey...this may sound lame and it's so obvious I'm a newbie coz I'm still navigating my way around this joint but "I just went Pro" and am really excited to get started on those funky tools!